Protection Planning

Insurance Planning for Individuals and Families

Understanding the right types of insurance coverage is one of the most important steps in protecting your family and financial future. Connect with a licensed advisor to explore your options.

In Short

Insurance planning is about matching the right coverage to the risks your household actually faces — life, critical illness, disability, and long-term care. Term insurance is the affordable way to secure a large death benefit for a set period; permanent insurance costs more but lasts for life and builds cash value. A licensed advisor can compare options honestly against your budget and goals.

Why Insurance Planning Matters

Insurance planning is not just about purchasing a policy — it is about understanding which risks you face, which you can absorb yourself, and which need to be transferred to an insurer. A comprehensive insurance plan ensures that if the unexpected happens, your family's financial situation remains intact.

Types of Insurance Coverage to Consider

Life Insurance

Provides a tax-free death benefit to your beneficiaries. Includes term, whole life, and universal life options, each with different costs and purposes.

Critical Illness Insurance

Pays a lump sum if you are diagnosed with a serious illness such as cancer, heart attack, or stroke — giving you financial flexibility during recovery.

Disability Insurance

Replaces a portion of your income if you cannot work due to illness or injury. Often called the most overlooked form of personal protection.

Long-Term Care Insurance

Covers ongoing care costs if you become unable to perform basic daily activities, helping protect retirement assets from being depleted by care.

Term vs. Permanent Insurance

Term insurance provides coverage for a specific period (for example 10, 20, or 30 years) and is generally the most affordable way to obtain a large death benefit. Permanent insurance (whole life or universal life) provides lifelong coverage, builds cash value, and can serve additional estate or tax planning purposes.

The right choice depends on your age, health, financial goals, budget, and long-term estate planning needs. Our guides on life vs. critical illness insurance and how much life insurance you actually need walk through the trade-offs in plain language.

Insurance Planning for Business Owners

Business owners have additional needs including key person insurance, corporate-owned life insurance, and buy-sell funding strategies. These are covered in our Business Planning section.

Questions & Answers

Frequently Asked Questions About Insurance Planning

Coverage needs vary based on your income, debts, dependents, and financial goals. A common starting point is 10–15 times your annual income, but a licensed insurance advisor will analyze your specific situation to recommend an appropriate amount.

Term insurance covers you for a set period and is typically lower cost. Whole life insurance provides permanent coverage, builds guaranteed cash value, and may serve estate planning purposes. The right choice depends on your goals and timeline.

They serve different purposes. Life insurance protects your dependents if you die; critical illness insurance gives you a financial cushion if you survive a serious illness. Many advisors recommend considering both, depending on your circumstances.

Generally, the younger and healthier you are, the lower your premiums. Significant life events — marriage, having children, buying a home, starting a business — are common triggers for reviewing insurance needs.

Explore Your Insurance Options With a Licensed Advisor

Connect with a licensed insurance advisor to understand the coverage that makes sense for your situation. There is no cost or obligation to start.